Which factor is least essential for good public relations?

Being courteous is an important aspect of public relations, but it may not be as essential as the other factors listed. Good advertising plays a crucial role in communicating the services offered and reaching potential clients, thereby generating interest and business. Keeping good records is vital for maintaining accurate information about clients, services performed, and for ensuring compliance with regulations. Listening patiently is essential for understanding client needs and addressing concerns, which helps build trust and rapport.

While courtesy contributes positively to interactions, it might be perceived as less critical compared to the foundational elements that actively contribute to clear communication, effective organization, and understanding within the context of public relations. In this sense, a relationship can still be managed well through effective communication strategies and operational practices even if courtesy is not emphasized heavily.