Which factor is least essential for good public relations?

Being courteous is indeed a vital aspect of creating a positive image and building relationships with clients and the public. However, when considering the overall impact on public relations, it may not carry as much weight as the other factors listed.

Good advertising is critical for getting the attention of potential customers and outlining the services provided, ensuring that people are aware of the business. Keeping good records is fundamental for maintaining effective communication and following through on commitments, which helps to establish credibility and trust. Listening patiently allows for understanding clients' concerns and needs, fostering a sense of appreciation and value that can lead to good relationships. These elements combine to create a comprehensive approach to public relations that can strongly influence a company's reputation and client satisfaction.

While courtesy is certainly important, it may be seen as a behavior that enhances these other essential practices rather than a foundational requirement on its own.